Claire Bartholic Grows the Planted Runner Into Big Content Business


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Claire Bartholic hated running.

"There was never one day where I was like, 'My god, I love running! I went to the reunion and then was just like, 'Now what?' I don't want to waste all this fitness," she tells Runner's World.

So she kept running.

She ran the same half marathon she did in her 20s to see if she could still do it.

Her next goal: the Boston Marathon.

She trained for a 2014 Boston Marathon qualifier event 2014 near her home in Asheville, North Carolina.

Running in the mountains of North Carolina did not serve her well, and she took longer than the qualifying times.

A few months later, she flew to Salt Lake City to run and qualified, further hooking her interest in running, especially marathon training.

A student of running, she immersed herself in reading on the subject and online forums.

Runners Connect had a huge library of information.

Ten years ago, someone who did a Google search about running would see its blog content at the top of most results pages.

Claire joined the site's group coaching program, the first step in her entrepreneurial journey.

In her tenure as host, Run to the Top grew its audience by 40%, and Claire landed the gig in February Read the Entire Article


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