Eric Church isn't just a country star.
He's also the founder of Outsiders Spirits, an incubator for whiskey creativity, and he's just released the first batch of his Whiskey JYPSI Explorer Series, reports Billboard.
It's a blend of two six-year-old bourbons: a Kentucky-distilled low rye, as well as an Indiana high rye.
"It was important to us that we could be creative; to have creativity not just at the start, but through the whole process," Church says.
"We're able to look around the world and find unique ingredientslike our initial Explorer release is finished with wood from the Appalachian Forrest in North Carolina, where I am from, and Legacy 001 had Canadian Rye that was very unique to its location," he adds.
"By finding unique ingredients and making smaller batches, you can super serve the product and get highly creative with the flavors."
Church says he's been working with Raj Alva, a co-owner of Outsiders Spirits, on the project for a year and a half.
"It's not a celebrity whiskey," he says.
"I have my whole life and Whiskey JYPSI was built to produce a unique and high-quality product Read the Entire Article
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