The Dawn of the Entrepreneurial Museum

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"What if I told you that these wide-ranging experiences had one thing in common? They were all brought to you by art museums."

That's what the Guardian has to say about what it calls the "age of the entrepreneurial museum," in which art museums are turning their backs on traditional fundraising methods in favor of more unconventional ways of making money.

Examples include the Contemporary Arts Museum Houston, the P'rez Art Museum Miami, the Walker Art Center in Minneapolis, and the Andy Warhol Museum in Pittsburgh.

In Houston, for example, the museum is offeringcuratorial services to clients such as the Mayo Clinic, while in Miami, the P'rez Art Museum is installing a digital billboard on its campus that will serve as a way to promote its activities, showcase artist commissions, and host advertising.

In Pittsburgh, the Andy Warhol Museum is developing a so-called Pop District that will include public art, an event venue, and a "workforce program" for students, reports the Pittsburgh Post-Gazette.

It's all part of the museum's effort to boost its income from "near zero prior to the pandemic to just over 10% of its annual budget in 2023," says director Hesse McGraw.

But there are a couple of downsides to all of this Read the Entire Article

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