Luci Creative Reimagines the National Music Museum


credit: Wikia

"By looking through the lens of personal expression, spirituality, art, community, and more, we were able to develop an interactive and compelling experience to all levels of musical knowledge and interest."

So says CEO AJ Goehle of Luci Creative, a woman-owned museum design firm that worked with the National Music Museum in South Dakota for three years to revamp more than 15,000 square feet of exhibit galleries.

The first floor, with seven new galleries, opened Saturday.

The second floor will open at a later date, per a press release.

"Through this partnership, the National Music Museum will become a national destination bringing visitors a unique, enjoyable, and educational experience that will excite them about the world of music and musical instruments, no matter their musical background," says Michael Suing, the museum's deputy director of collections.

Among the new elements: interactive displays with sounds from the museum's collection of musical instruments, as well as stories about the instruments and their owners.

"We believe the new galleries will move visitors to appreciate the amazing collection of instruments and the intimate stories each artifact has to tell," Goehle says. Read the Entire Article


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