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It's been nearly 52 years since "I'd like to teach the world to sing" first hit the airwaves, but that's not stopping Coca-Cola from debuting its summer music campaign with Jon Batiste's new single, "Be who you are (real magic)," the Drum reports.
The song, which was produced by Coca-Cola's new global music platform, Coke Studio, features K-pop group NewJeans, rapper J.I.D, Colombian musician Camilo, and English pop star Cat Burns.
Over the summer, Coca-Cola will release nine new multi-artist songs, each of which will be performed at live music festivals around the world, including Lollapalooza in Sweden, Tomorrowland in Belgium, and Coachella in California.
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
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Social Entrepreneurship
Spotlight
When it Comes to Social Enterprises, Failure is the Best Platform for Innovation
In the world of social enterprises, failure is a cringe-worthy moment nobody wants to talk about. But, social entrepreneurs can benefit from their failures.
